Everything Squared / Squared Roots

Poster + Promotional Design

Formed in London in 1992, Seefeel blends post-rock, shoegaze, and experimental electronic music, combining live instrumentation with sampling and digital manipulation. In this context, Squared Roots feels airier and more diffuse than its predecessor, Everything Squared, being less of a remix and more of a warped reflection of the original.

From Everything Squared / Squared Roots by Seefeel, the brief was to design concert promotional material that reflects the band’s identity in a cohesive and compelling way.

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Photography by Tommy-Paul Keo
A close-up photograph highlighting the barley grains used as the basis for the packaging pattern. The elongated forms and layered arrangement inspired the repeated stitched motif applied throughout the identity system, translating the organic texture of the grain into a simplified visual language.
A close-up view of the stitched surface pattern applied across the reusable grain bags. Repeated linear motifs are embroidered directly onto the neutral fabric, creating a subtle textured detail that adds rhythm, tactility, and visual consistency throughout the packaging system. Photography by Tommy-Paul Keo
An open reusable fabric grain bag filled with grains, shown alongside a second closed bag in the background. The soft textile materials, visible contents, and minimal color palette highlight the tactile and natural qualities of the packaging system. Photography by Tommy-Paul Keo

I initially struggled to find a direction that reflected both albums. After spending an excessive amount of time listening closely to their music, I experimented with mark-making, but the results felt disconnected from their sound.

I shifted my approach and went outside to photograph the winter landscape near a river using my old digital camera. The stark visuals and strong contrast naturally echoed the raw, layered qualities of the music.

After editing the images in black and white, I printed them and cut each photograph into squares, rearranging the pieces within each image to construct new grid compositions. Once I found a composition that worked, I scanned it to form the foundation of the poster.

“A process shaped
by patience, material, and time.”

This process resulted in an organized chaos that reflects the atmosphere of Seefeel’s Everything Squared / Squared Roots. Their music feels both meditative and uneasy, and the poster aims to convey a similar experience.

The grid composition was constructed by hand, scanned, and digitally inverted, with tonal and color adjustments made in Photoshop. This process preserved the tactile halftone texture while introducing a slightly synthetic palette that reflects the band’s blend of organic instrumentation and electronic sound.

Bold typography cuts across the delicate background, creating tension between structure and disruption. A monospaced typeface was used for supporting information, adding a colder, technical contrast to the organic imagery.

Half title page of cookbook
Title page of cookbook
Cookbook colophon
Cookbook acknowledgements
Table of content of the cookbook
Cookbook preface
Cookbook introduction
A quiet landscape of layered mountains and dense forest surrounding an isolated white structure in an open field. The soft haze and muted lighting create an atmospheric scene centered on stillness, distance, and solitude.
Cookbook bread making key ingredients spread
Cookbook bread making tools spread
Cookbook bread making techniques spread
A fog-covered rural landscape featuring grazing cows in an open field, with distant farm buildings fading into the mist. The muted tones and low visibility create a quiet, atmospheric scene centered on stillness and isolation.
A close-up photograph of small white wildflowers with soft orange centers emerging through dense green foliage. The shallow depth of field and muted tones create a quiet, atmospheric image that emphasizes delicacy, texture, and stillness.
A close-up photograph of wheat stalks illuminated against a dark background, emphasizing texture, softness, and organic detail through shallow depth of field and muted natural tones.
A softly lit interior scene featuring dried flowers arranged in a glass vase on a wooden table. The warm tones, natural textures, and quiet composition create a calm and intimate domestic atmosphere.
Cookbook bread section opener
Cookbook bread section opener
Sourdough Starter recipe spread
68-Hour Sourdough Loaf recipe spread
Baguette recipe spread
Bourbon bread recipe spread
Garlic, Black Olives and Thyme Focaccia recipe spread
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Front cover of the theatre brochure
Expressive watercolor studies inspired by the chaotic and grotesque world of Ubu Roi. Swirling forms, radiating lines, and layered pigments create a sense of excess, instability, and explosive energy, while the distorted circular compositions reflect the absurdity and unpredictability of the play. Mark-making by Amy Yi
Expressive watercolor studies inspired by the chaotic and grotesque world of Ubu Roi. Swirling forms, radiating lines, and layered pigments create a sense of excess, instability, and explosive energy, while the distorted circular compositions reflect the absurdity and unpredictability of the play. Mark-making by Amy Yi
Abstract watercolor studies inspired by the tension and psychological intensity of Les Bonnes. Expanding washes, dark splatters, and mirrored forms suggest conflict, instability, and emotional pressure, while layered pigments and bleeding edges create a sense of distortion and unease. Mark-making by Amy Yi
Abstract watercolor studies inspired by the tension and psychological intensity of Les Bonnes. Expanding washes, dark splatters, and mirrored forms suggest conflict, instability, and emotional pressure, while layered pigments and bleeding edges create a sense of distortion and unease. Mark-making by Amy Yi
Watercolor studies inspired by the atmosphere of En attendant Godot. Soft washes, fading pigments, and isolated points of color evoke emptiness, stillness, and the passage of time, while the subtle contrast between light and dark suggests uncertainty and quiet anticipation. Mark-making by Amy Yi
Watercolor studies inspired by the atmosphere of En attendant Godot. Soft washes, fading pigments, and isolated points of color evoke emptiness, stillness, and the passage of time, while the subtle contrast between light and dark suggests uncertainty and quiet anticipation. Mark-making by Amy Yi
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
Front cover of the info booklet
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
An accompanying booklet containing information on the theatre of the absurd, featured plays, mission and values, venue details, and visitor information.
Back cover of the info booklet
Watercolor studies inspired by the rhythm and movement of ping pong. Circular forms connected by thin lines suggest the back-and-forth motion of the ball, while variations in tone and transparency create a sense of speed, repetition, and impact. Mark-making by Amy Yi
Watercolor studies inspired by the rhythm and movement of ping pong. Circular forms connected by thin lines suggest the back-and-forth motion of the ball, while variations in tone and transparency create a sense of speed, repetition, and impact. Mark-making by Amy Yi
Abstract watercolor mark-making studies exploring the texture, weight, and movement associated with a rhinoceros. Layered grey washes and subtle yellow lines create a restrained composition inspired by the animal’s strength, structure, and presence. Mark-making by Amy Yi
Abstract watercolor mark-making studies exploring the texture, weight, and movement associated with a rhinoceros. Layered grey washes and subtle yellow lines create a restrained composition inspired by the animal’s strength, structure, and presence. Mark-making by Amy Yi
Minimal watercolor compositions using soft gradients, layered circular forms, and sparse dark accents to reflect the play’s themes of isolation, repetition, and emotional distance. The restrained palette and dispersed shapes create a quiet tension, suggesting fragmented relationships and the lingering presence of absence within empty space. Mark-making by Amy Yi
Mark-making by Amy Yi
Back cover of the theatre publication Mark-making by Amy Yi
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Subheader

The visual language was later extended across additional formats, including a vinyl sleeve and social media applications.

Subheader

To reflect the layered, fragmented quality of the music, the vinyl cover incorporates overlapping elements, multiple folds, and a structure derived from the poster’s square-based grid. A more intimate tone is introduced through negative space, quieter typography, and the use of natural elements.

The folding structure encourages tactility and discovery while remaining functional, protecting the record and allowing for easy handling. Overall, the design reveals a more restrained side of the project, balancing the poster’s expressive qualities with a quieter, more immersive experience.

PROJECTS
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A photographed vinyl sleeve held in front of a record collection, featuring a monochromatic square-based cover design and minimal typography. The reflective plastic wrapping, muted palette, and surrounding records emphasize the tactile and collectible qualities of the vinyl packaging system. Mockup from Gumroad

Everything Squared / Squared roots

Poster + Promotional Design

A collection of reusable fabric grain bags featuring different grain varieties identified through minimalist labels and stitched surface patterns. The neutral textile materials, folded closures, and restrained typography create a cohesive packaging system that emphasizes sustainability, tactility, and natural food products. Photography by Tommy-Paul Keo

Grain Bags

Packaging Design

A Book About Bread

Book Design

A sheet of translucent wrapping paper sealed with a circular Timininous sticker placed at the center. The muted grey tones and minimal typography create a soft and understated packaging presentation. Mockup from Bendito Mockup

Timininous

Branding Design

A folded theatre programme placed on a textured surface featuring large fragmented typography across the cover. The layout combines bold letterforms with minimal text to present the Théâtre de l’absurde seasonal programme. Mockup from Bendito Mockup

Absurdist theatre Brochure

Publication Design

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About

Everything Squared / Squared Roots

Poster + Promotional Design

Formed in London in 1992, Seefeel blends post-rock, shoegaze, and experimental electronic music, combining live instrumentation with sampling and digital manipulation. In this context, Squared Roots feels airier and more diffuse than its predecessor, Everything Squared, being less of a remix and more of a warped reflection of the original.

From Everything Squared / Squared Roots by Seefeel, the brief was to design concert promotional material that reflects the band’s identity in a cohesive and compelling way.

I initially struggled to find a direction that reflected both albums. After spending an excessive amount of time listening closely to their music, I experimented with mark-making, but the results felt disconnected from their sound.

I shifted my approach and went outside to photograph the winter landscape near a river using my old digital camera. The stark visuals and strong contrast naturally echoed the raw, layered qualities of the music.

After editing the images in black and white, I printed them and cut each photograph into squares, rearranging the pieces within each image to construct new grid compositions. Once I found a composition that worked, I scanned it to form the foundation of the poster.

“A process shaped
by patience, material, and time.”

This process resulted in an organized chaos that reflects the atmosphere of Seefeel’s Everything Squared / Squared Roots. Their music feels both meditative and uneasy, and the poster aims to convey a similar experience.

The grid composition was constructed by hand, scanned, and digitally inverted, with tonal and color adjustments made in Photoshop. This process preserved the tactile halftone texture while introducing a slightly synthetic palette that reflects the band’s blend of organic instrumentation and electronic sound.

Bold typography cuts across the delicate background, creating tension between structure and disruption. A monospaced typeface was used for supporting information, adding a colder, technical contrast to the organic imagery.

The visual language was later extended across additional formats, including a vinyl sleeve and social media applications.

To reflect the layered, fragmented quality of the music, the vinyl cover incorporates overlapping elements, multiple folds, and a structure derived from the poster’s square-based grid. A more intimate tone is introduced through negative space, quieter typography, and the use of natural elements.

The folding structure encourages tactility and discovery while remaining functional, protecting the record and allowing for easy handling. Overall, the design reveals a more restrained side of the project, balancing the poster’s expressive qualities with a quieter, more immersive experience.